Zalon


(Zoid - Salon)

Based on the french salons from the Age of Conversation and the Post-War Paris of Getrude Stein.

The Zalon exhibition developed from a need to connect. We created a fully immersive experience using social media stories that required participation from the viewers. After engaging "travelers" were given access to the fashion event steeped in the myth of the Zalon, which is "the city between all things". Through engaging in the dinner, the conversation, and the whole experience, suddenly, everyone is in the throes of the "artful-real" or "artfeal" and begins to realize, that they too have become art...

In this collection primary colors swoon in golden yellow, wine red, and denim blue and at the crossroads of the 90s and the Renaissance, a style that says anything is possible!